Vienna Tourist Board: Vienna Strips On OnlyFans

The Vienna Tourist Board published explicit Viennese art on OnlyFans in a global attempt to change the attitude of travellers towards Vienna, create brand awareness, drive consideration and preference and help kickstart travel after COVID-19.

Campaign details

Title: Vienna Strips On OnlyfansBrand: Vienna Tourist BoardProduct: Vienna Tourist BoardIdea: Jung Von Matt DonauCountry: Austria

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessGlobalNon-specificAdults (26-55)Middle€ 15.000 altogether

Objectives

We were facing a multitude of challenges: We needed to create awareness for the brand Vienna. During Covid, people had gotten more attracted to travelling to the countryside as cities were precepted as being Corona-hotspots and had lost most of their attraction.

Moreover, we wanted to change the attitude of...

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