Advertiser: Procter & Gamble (P&G) Brand: Vicks Agency: Publicis Singapore Country: India
An iconic brand and household name
Vicks is a true success story in India. After entering the market over 50 years ago as a little jar of Vaporub, Vicks became a beloved brand and trusted staple – in the majority of Indian households – for soothing cough and cold sufferingAfter a year of behind-the-category growth, Vicks was once again growing faster than the rest of the category – on an average of 16% ahead of category from Apr17-Dec17. Total Vicks share grew +2.5% (in April 2017 vs a year ago).