Viceland: Things – Vice Vote

VICE Media, a digital media and broadcasting company, shut down its platforms, opened a caller line and used iconography to encourage young Americans to discuss politics and vote in the 2018 midterms.

Campaign details

Advertiser: VICE MediaBrand: VICELANDAgency: In houseCountry: United States

Objectives

The 2016 election divided the country, teeing up the 2018 midterms to be one of the most important in American history. With it, the power to shape the trajectory of the nation sat with young people. Our objective was simple: galvanize young people, the largest voting bloc to date, to amplify their voices and prove they can make an impact.

Creative work

The VICE voting campaign uses a collection of powerful iconography, originally made for our "THINGS" campaign in 2017. The items...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands