Vice Media: The Unfiltered History Tour

Vice Media, a social news brand, launched the Unfiltered History Tour in the UK to improve brand awareness, understanding and brand perceptions and raise awareness of the issue of looted museum artefacts and cultural appropriation.

Campaign details

Title: The Unfiltered History TourBrand: Vice MediaProduct: VICEIdea: Dentsu CreativeCountry: India

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsUNITED KINGDOMNon-specificAdults (26-55)Middle£8,800

Objectives

The Unfiltered History Tour is an example of social good driving commercial growth.

Created in 2020, Vice World News had four core business objectives heading in to 2021/22:

  • Raise Awareness of VICE World News among the critical 18-34 year old audience
  • Build Understanding of the VICE World News proposition
  • Drive cross-channel consumption of our content across...

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