Campaign Details
Brand: Vice MediaIdea: Dentsu WebchutneyCountry: India
Why is This Work Relevant for Creative Strategy?
In an age where looking at one's phone every minute for updates has become a habit, Kashmiris experienced the longest communications blackout in a democratic nation. While 15 minutes without the internet feels like an eternity, 7 million Kashmiris lived in a blackout for more than 142 days. The youth that relied on the internet for their primary source of news was cut-off. Reaching and reconnecting despite the absence of the internet, VICE recreated the experience of the internet...