Verena Sure Capture

Verena Sure, a dieting product, quickly increased sales by launching a humorous campaign film alongside a PR activation event with Thailand's leading bloggers.

Advertiser: Verena SureBrand: Verena SureAgency: McCann Erickson ThailandCountry: Thailand

Objectives

Commercial objective: To increase the sales of the Verena product through stimulating inbound calls to the call center to convert sales. Trialing this product is difficult as it is not easily accessible at retail rather needing to go through the direct sales business to purchase.

Marketing objective: To penetrate the saturated diet solutions market in Thailand.

Communications objectives:

  • Awareness: Gain significant reach using only Verena owned social platforms,Awareness in a noisy and highly fragmented market with a small budget...

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