US Army: White Hats Wanted

The US Army, the land warfare service branch of the United States Armed Forces, launched a TV spot to subtly entice hackers who want to use their skills for good through a series of hidden challenges.

Advertiser: US Army Brand: US Army Agency: McCann Erickson New York Country: United States

Objectives

Over the past 10 years, cyber-attacks targeting US Government institutions have increased by 1300%1 and the US is not fully prepared to combat them. As America's largest and most diverse military branch, the US Army bears the responsibility of defending America in cyberspace. And according to the former Joint Chiefs Chairman, Martin Dempsey, cyber

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands