US Army: White Hats Wanted

The US Army, the land warfare service branch of the United States Armed Forces, launched a TV spot to subtly entice hackers who want to use their skills for good through a series of hidden challenges.

Advertiser: US ArmyBrand: US ArmyAgency: McCann Erickson New YorkCountry: United States

Objectives

Over the past 10 years, cyber-attacks targeting US Government institutions have increased by 1300%1and the US is not fully prepared to combat them. As America's largest and most diverse military branch, the US Army bears the responsibility of defending America in cyberspace. And according to the former Joint Chiefs Chairman, Martin Dempsey, cyber is the only major field of warfare in which the Army doesn't have an advantage over its foes. Simply put, to gain that advantage, the US...

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