Sunsilk: Hair Talk

Sunsilk, a haircare brand, connected with its millennial audience in Thailand thanks to a viral film which prompted the brand's 13.1% growth.

Campaign details

Advertiser: UnileverBrand: SunsilkAgency: Wunderman Thompson BangkokCountry: Thailand

Objectives

The Thai beauty market is huge and highly competitive.

The two most dynamic sectors in the market are hair and skin. Sunsilk is the leading hair...