Campaign details
Advertiser: UnicefBrand: UnicefAgency: Pagés BBDO Santo DomingoCountry: Dominican Republic
Objectives
For years, attempts had been made to modify the legal framework that allows child marriage in the country, but the issue was never on the political agenda due to the fact that most part of the country didn't think it was happening and were blinded to this cruel and raw reality.
This is why we had to bring this issue to light, make the population understand that this was a real, current problem, showing them the negative effects that child marriage...