Campaign details

Advertiser: Unesco, The New York Times And Participating News Organizations
Brand: Unesco, The New York Times And Participating News Organizations
Agency: DROGA5 New York
Country: United States

Objectives

Due to politicians, organizations and governments seeking to manipulate the news for their own agenda, the media landscape has never been more fragmented. This has led to an ever-intensifying polarization in the US and abroad.

In these divided times, what society needs more than anything is to understand the world outside our personal information bubbles; a fuller perspective that we can only see if we step outside our ideological comfort zones and expose ourselves to a variety of voices, subjects and perspectives that differ from our own. It's the only way to get a clear picture of what is happening in the world, but more importantly, it's a necessity for a healthy, functioning society.