Uber Eats: Uber Don’t Eats

Uber Eats, a food delivery brand, partnered with celebrities and leveraged the Super Bowl in the US to introduce Uber Don’t Eats to drive consideration and mass awareness of its new expanded delivery offering, and create cultural conversation and fame.

Campaign details

Title: Uber Don't EatsBrand: Uber EatsProduct: Uber EatsIdea: Special UsCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsCANADA, USANon-specificAdults (26-55)MiddleNot able to disclose.

Objectives

Uber Eats was an established player in the food delivery space, but over the course of 2021 started to branch out their offering to include various new non-food offerings as well - grocery products, convenience items (pharmacy + household goods etc) and alcohol. They wanted to launch this new offering to Americans...

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