Title: Uber Don't EatsBrand: Uber EatsProduct: Uber EatsIdea: Special UsCountry: USA
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months - 12 months||CANADA, USA||Non-specific||Adults (26-55)||Middle||Not able to disclose.|
Uber Eats was an established player in the food delivery space, but over the course of 2021 started to branch out their offering to include various new non-food offerings as well - grocery products, convenience items (pharmacy + household goods etc) and alcohol. They wanted to launch this new offering to Americans...