U by Kotex: Generation Know

This case study describes how U by Kotex, the feminine hygiene brand, built a stronger emotional connection with its consumers by educating American girls about vaginal health.

U by Kotex: Generation know

Agency: Ogilvy New YorkAdvertiser: Kimberly-ClarkBrand: U by KotexCountry: USA

Objectives

From style to substance

U by Kotex launched as a sub-brand of Kotex in 2010 and reinvented period care forever. With its stylish black box and...

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