Trygg-Hansa: Don't Drink And Dive

This case study explains how Swedish insurance company Trygg-Hansa used a humorous video to explain the impact of alcohol on swimming ability and reduce deaths by drowning.

Advertiser: Trygg-HansaAgency: Prime Weber ShandwickCountry: Global, Sweden, Norway

Objectives

The natural goal for the campaign was to save lives. Swedish insurance company Trygg-Hansa has a long tradition of preventing injuries and promoting safety in and around water. They also have a long-standing partnership with the Swedish Life Saving Society. Their trademark is a life buoy and the actual life buoys are present in around 80 000 places across Sweden, saving on average ten lives per year.

Qualitative targets: Trygg-Hansa should, together with the Swedish Life Saving Society, become the natural experts and spokespersons regarding water safety...

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