Toyota Motor Corporation: Start Your Impossible

Toyota, the automobile maker, used inspiring stories to bring to life its vision for the future in its global 360 campaign, which also increased its share price by 11%.

Campaign details

Advertiser: Toyota Motor Corporation Brand: Toyota Agency: Saatchi & Saatchi LA Country: United States

Objectives

To launch a future beyond cars, Toyota, the worlds largest automaker, created a global campaign that didn't feature any.

In th

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