Tourism Australia – Dundee: The Son Of A Legend Returns Home

Government agency Tourism Australia mimicked a Hollywood film campaign to shift perceptions and attract US high-value travellers.

Campaign details

Advertiser: Tourism AustraliaBrand: Tourism AustraliaAgency: Droga5 New YorkCountry: United States

Objectives

The challenge: How do you make Australia top of mind for American travelers and compelling enough to justify the 21-hour flight?...

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