Tide: It's A Tide Ad

Tide, a laundry detergent brand, grew consumer loyalty in the US by hijacking popular and traditional ads with the message that if there are clean clothes, it's got to be a Tide ad.

Campaign details

Advertiser: Procter & Gamble Brand: TideAgency: Saatchi & Saatchi New YorkCountry: United States

Objectives

Tide challenged us to become 'the most loved brand of the Super Bowl' and surpass the highly-successful 'Bradshaw Stain' from...

Not a subscriber?

Schedule your live demo with our team today