The New York Times: The Truth Is Hard

The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.

Advertiser: New York TimesBrand: New York TimesAgency: Droga5Country: United States

Objectives

A storied institution on the mend after years of disruption

For years, The New York Times's business model had been under threat, with declining ad revenues in a world...