The Coca-Cola Company: Hello happiness phone booth

This case study describes how Coca-Cola challenged the market leader Pepsi in the UAE, increasing brand love and market share by targeting the significant expat Asian community.

The Coca-Cola Company: Hello happiness phone booth

Y&R Dubai

What were the objectives for the creative work?

The objectives for the work were to drive penetration and sales by increasing Coca-Cola brand affinity among a key population segment in the...

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