The Ad Council: Love Has No Labels

The Ad Council, a US non-profit organisation, created a campaign which used a live stunt and PR support to address prejudice at a national scale.

Advertiser: Ad CouncilBrand: Ad CouncilAgency: R/GA, New YorkCountry: United States

Objectives

Love Has No Labels is a social good campaign created by the Ad Council in 2015 to promote inclusion and fight prejudice by making Americans aware of their implicit bias. According to the Perception Institute, 85% of Americans consider themselves unprejudiced (see footnote 1). But everyone has at least some implicit bias, causing us to make subconscious assumptions based on identity labels like race or disability (see footnote 2). It develops from our experiences, culture, and mass media, including images that perpetuate...

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