The Royal Australian Mint: Donation Dollar

Government entity, the Royal Australian Mint, developed a new kind of currency designed purely for giving to boost donations to charities in Australia.

Objectives

The Royal Australian Mint has a mandate to find new ways for Australia's national currency to add value to people's lives. To do that the Royal Australian Mint set out to create the Donation Dollar, the world's first legal tender currency designed to give not just spend. Built to create positive change, the core objective of the Donation Dollar was to change consumer behaviour and get more Australians, to give more, to more charities. Donation Dollar directly led to an extra $1.2million of donations in 2021, with an expected $2.7milliion in further donations in 2022. At full scale, if...

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