The Economist: Raising eyebrows and raising subscriptions

This case study explains the Economist Magazine's effort to onboard younger subscribers, by prompting unseen targets to click, read, and join the prospect pool through provocative messaging.

The Economist: Raising eyebrows and raising subscriptions

Agency: Proximity

Objectives

The overall objective of the creative work was to increase engagement and penetration of The Economist within a younger audience, who have either:

  • Rejected The Economisti

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