Brand: The Big Issue/LinkedInAgency: FCB InfernoCountry: United Kingdom
Why is This Work Relevant for Creative Strategy?
The Big Issue gives homeless and vulnerably housed people the means to earn a legitimate income by selling its magazine on high streets across the UK. But, on the 20th March 2020, lockdown struck and The Big Issue's 2000+ vendors were forced to stop selling. At the time, the founder of The Big Issue said, "we have to accept that we don't have an income if don't have a street". This case illustrates our how our creative...