Campaign details
Advertiser: Tennessee Department Of Tourist DevelopmentBrand: Tennessee Department of Tourist DevelopmentAgency: VMLY&R Kansas CityCountry: United States
Objectives
The Tennessee Department of Tourist Development is tasked with promoting the state of Tennessee to vacationers in the United States as well as internationally. One of Tennessee's biggest tourist attractions is its scenic beauty, especially during autumn when the state boasts some of the most vibrant fall foliage in the United States. But many competing states have equally impressive fall scenery and all of these states advertise it heavily.
A disastrous fire leads to...