Title: A team of oneBrand: Tencent Foundation, China Organ Donation Administrative CenterProduct: Organ donationIdea: Topic & LoongCountry: Mainland China
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 years +||Asia||Non-specific||Other||Middle||A Team of One had a production cost of $0.2 million and received 450 million free media impression.|
- To boost voluntary organ donations: Every year about 300,000 Chinese are on waiting lists to receive organ transplants. China banned transplant of organs from executed prisoners in 2015, and voluntary donation has been the only...