Advertiser: HeinekenBrand: TecateAgency: NomadesCountry: Mexico
Objectives
Commercial objectives:
- To estimulate brand's volume growth in Mexico.
- To grow in Brand Revenue at least 10%.
- To obtain 9M impressions on Earned Media.
- To reach at least 20M views in social media.
Communications objectives:
Equity: Incrementar en el indicador de "Brand Preference" y de "Advertising Awareness" +0.05 pts
Brand perception: To increase the "liability" indicator. We have to be perceived as an uncommon and different kind of beer. (+1.0 pts).
Creative work
We needed a strong and brave statement, so we developed a TV spot that...