Swisscom TV: Lost In Val Sinestra
Agency: Contexta AGClient: SwisscomProduct: Swisscom TV
Objectives
Challenges for communication
Publicising of Swisscom TV with its video-on-demand range
Image profiling of Swisscom through surprising demonstration of entertainment and innovation expertise
Sales promotion and increase in the number of new customers of Swisscom TV
Aims of Marketing Communication
Specific and measurable aims compared with the market/competition. Detailed references to the qualitative and quantitative targets can be found in the detailed conditions of participation.
The targets of the Lost in Val Sinestra campaign to gain new customers for Swisscom TV...