Swisscom TV: Lost In Val Sinestra

Swisscom, Switzerland’s leading telecoms provider, wanted to raise awareness of its digital TV services among younger consumers, by focusing in particular on the 1000 movies that it offered via on-demand viewing.

Swisscom TV: Lost In Val Sinestra

Agency: Contexta AGClient: SwisscomProduct: Swisscom TV

Objectives

Challenges for communication

  1. Publicising of Swisscom TV with its video-on-demand range

  2. Image profiling of Swisscom through surprising demonstration of entertainment and innovation expertise

  3. Sales promotion and increase in the number of new customers of Swisscom TV

Aims of Marketing Communication

Specific and measurable aims compared with the market/competition. Detailed references to the qualitative and quantitative targets can be found in the detailed conditions of participation.

The targets of the Lost in Val Sinestra campaign to gain new customers for Swisscom TV...

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