Surfrider Foundation Europe: Ocean Initiatives 2010
Young & Rubicam Paris
About Surfrider foundation.
Surfrider Foundation Europe is a non profit organization, dedicated to defending, improving and managing in a sustainable manner the ocean, coastline, waves and the people who enjoy them. The association wants to encourage people to become aware of the sea and coasts. Surfrider Foundation also wants to explain the real necessity to preserve them.
The specific goal of the association :
For the past 15 years, Surfrider has meant to raise the general awareness and to alert the media and the decision-makers through an annual event on macro-waste: The Ocean Initiatives. Beyond environmental actions, the main challenge is to create awareness towards the current issues related to marine litter. The aim is to reduce coastal and oceanic detrital pollution over 5 years.