Subaru National Parks Zero-Landfill Initiative

This case study explains how Subaru, the car company, helped American national parks end landfill with a documentary film, website and social media.

Advertiser: Subaru Of AmericaAgency: Carmichael LynchCountry: USA


The main goal for this project was very simple; help the National Parks become zero landfill, a historic goal and one that would end the current practice of sending hundreds of millions of pounds of garbage to be buried in landfills. Our specific goal in this stage of the effort was twofold: first, to establish Subaru’s environmental credentials to justify their tackling of this problem and, secondly, to create an engaging website that informed visitors about the problem, our plan to solve it, and enlisted their help...

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