Subaru National Parks Zero-Landfill Initiative

This case study explains how Subaru, the car company, helped American national parks end landfill with a documentary film, website and social media.

Advertiser: Subaru Of America Agency: Carmichael Lynch Country: USA

Objectives

The main goal for this project was very simple; help the National Parks become zero landfill, a historic goal and one that would end the current practice of sending hundreds of millions of pounds of garbage to be buried in landfills. Our specific goa

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