State Street Global Advisors (SSGA): Fearless Girl

State Street Global Advisors, an investment firm, sparked a conversation on women's equality issues in the US with the statue of a girl confronting Wall Street's Charging Bull.

Advertiser: State Street Global Advisors Brand: State Street Global Advisors Agency: McCann Erickson New York Country: Global

Objectives

Communications objectives:

  • Create broad awareness—within the finance industry, across other industries (B2B), and wit
Fearless Girl served as the "tip of the spear" in State Street Global Advisors' broader push for greater board diversity. Following Fearless Girl and State Street Global Advisors' call for greater board diversity, 152 companies have added a woman director and 34 more have committed to doing so. Additionally, other asset managers and asset owners representing $13 trillion USD in shareholder assets have now joined State Street Global Advisors in backing greater board diversity. Sources:

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