State Farm: Neighborhood of Good

State Farm, an insurance brand, increased brand awareness by launching a CSR multi-channelled campaign that helped US consumers to contribute to social causes through a brand-led volunteering digital directory.

Advertiser: State Farm InsuranceBrand: State Farm InsuranceAgency: DDB ChicagoCountry: United States

Objectives

State Farm is the largest insurance company in the United States, a brand built on a legacy of being there in times of need. Doing good and giving back have always been a cornerstone of the State Farm brand. For 90 years, State Farm and their 18,000 agents have supported local communities, giving more than $60 million per year to strengthen them. It's in the DNA of the company.

But having social dimension isn't enough these days. Every brand makes an...

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