Title: -60% CultureBrand: State of The ArtsProduct: Flemish artIdea: BBDO BelgiumCountry: Belgium
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||BELGIUM||Non-specific||Other||Middle||0 €|
The campaign's objective was not about promoting a brand, but about promoting a fundamental element of our everyday existence. It sought to raise awareness and mobilize the public around the critical state of culture in Belgium.
It aimed to change the public's behavior and perception of culture, motivating them to actively advocate for it.