Spies Travels: Do it for Denmark and Do it for Mom

This case study describes how Spies Travels, a traditional 60-year-old travel agency from Denmark, safeguarded its future with a provocative content campaign.

Spies Travels: Do it for Denmark and Do it for Mom

Agency: Robert/Boisen and Like-Minded Copenhagen

Brand: Spies TravelsAdvertiser: Spies TravelsCountry: Denmark

Creative effectiveness

In a world in which fewer holidaymakers are taking traditional two-week package tours, an audaciously provocative content campaign helped safeguard the future of a 60-year-old Danish travel brand famous for...traditional package holidays.

Do It For Denmark (and its sequel Do it for Mom) is a creative campaign unlike any other. It was built on the foundation of an insight into human relationships, and what it's like to be part of a couple, day in...

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