Spark: Kupu

Spark, a telecommunications brand, encouraged more Kiwis to learn the native language of Māori across New Zealand by using contextually-targeted translations to reach its audience.

Campaign details

Brand: Spark Idea: Colenso BBDO Country: New Zealand


Brand & Business Objectives

  1. Help to raise the profile of Te Reo Māori
  2. Increase in brand consideration of Spark: Kupu was never designed to provide a financial return

Additional Communications Objectives:

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