Advertiser: S.A.C.I. Falabella
Brand: Sodimac
Agency: McCann Erickson Peru
Country: Peru

Objectives

Sales objectives

  • Increase category sales in +2.5%, la contribution in +2.5% and average ticket in 4%.
  • Increase sales of beach catalogue in +4.5% and +5% in.
  • Increase beach catalogue products online sells in 50%.

Communications objectives

  • Increase Top of Mind in 3PP during campaign.

Creative work

We wanted to attract the attention of the thousands of people who visit the beaches in summer. But how to do it on the most coveted advertising arena?

So we did not advertise, we did entertainment, and thanks to the VR technology, we decided to hack 15 kilometers of the highway, by replacing the current other brand billboards, with Sodimac Homecenter products creating a 15 km interactive catalogue.

Strategy