Sodimac: Hijacked Highway

Sodimac, a Chilean home improvement warehouse, increased its sales in Peru by taking over 15km worth of billboards on a busy highway to the beach, during summer.

Advertiser: S.A.C.I. FalabellaBrand: SodimacAgency: McCann Erickson PeruCountry: Peru

Objectives

Sales objectives

  • Increase category sales in +2.5%, la contribution in +2.5% and average ticket in 4%.
  • Increase sales of beach catalogue in +4.5% and +5% in.
  • Increase beach catalogue products online sells in 50%.

Communications objectives

  • Increase Top of Mind in 3PP during campaign.

Creative work

We wanted to attract the attention of the thousands of people who visit the beaches in summer. But how to do it on the most coveted advertising arena?

So we did not advertise, we did entertainment, and thanks...

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