Advertiser: Socialistisk Folkeparti (SF)
Brand: Socialistisk Folkeparti (SF)
- Short-term: Increase revenue from membership fees
- Long-term: increase State contributions to the Party by the next election
KPI goal: Earn back at least €2.5 per €1 invested in the campaign
SF was losing hundreds of members per year over the previous 5 years, and was losing revenue from membership fees (Figure 1). SF's goal to turn a profit from its campaign investment required the Party to gain additional members and overturn a long history of negative ROMI due to continuous membership losses.
Figure 1: SF ROMI1
In Denmark, the State gives political parties approximately €4 per vote gained in an election. SF used this as an incentive to gain more votes and therefore more State contributions.
- Increase voter intention