Sinyi Realty: In love we trust

Sinyi Realty, a real estate corporation, encouraged young people in Taiwan to pursue love and not fear marriage by launching a brand film that features a young woman who discovers that unchanging love still exists.

Objectives

Taiwan's divorce rate ranks first in Asia and second in the world. "Married or not" is a hot topic and also closely related to home purchases. "Marriage" in Taiwanese culture also has the meaning of "build a home". In response to the issue, we made up a fictional story about a girl who works in household registration office to encourage young people.

The household registration office is a place where marriage, divorce, birth, and death are registered. Through the eyes of the girl, leading the audience to witness her journey from doubt to belief. It created more than 14m...

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