Sickkids Foundation: Sickkids Vs – All In

SickKids Foundation, a children's health research organisation, launched an integrated campaign that targeted neighbourhoods in Toronto to generate donations to build a new hospital.

Campaign details

Advertiser: Sickkids FoundationBrand: Sickkids FoundationAgency: Cossette TorontoCountry: Canada

Objectives

The Objectives

The Hospital for Sick Children (SickKids) is Canada's most research-intensive hospital and the largest centre dedicated to improving children's health in the country. This 143-year-old national treasure resides in a 69-year-old facility that is absolutely stretched to capacity. In order to keep pace with its own advancements in paediatric care and research, and to continue to deliver the highest levels of quality that the public has come to expect, SickKids desperately requires a new home.

So in 2016, SickKids set...

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