Sickkids Foundation: House of Legends

Toronto’s Hospital for Sick Children, aka SickKids, created VS, a five-year campaign to raise $1.5bn for a new building.

Campaign details

Title: House of LegendsBrand: SickKids FoundationProduct: Service - healthcareIdea: CossetteCountry: Canada

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
TV SpotBroadcast TV03/10/202230/12/20221CANADA

Relevance for Creative Strategy

In 2016, Toronto's Hospital for Sick Children, or SickKids as it's affectionately known, was named the #1 pediatric hospital in the world.

However, this national treasure is housed in a failing building. Clinical spaces are cramped and inefficient. State-of-the-art modern equipment is too big to fit through door frames, so...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands