Title: House of LegendsBrand: SickKids FoundationProduct: Service - healthcareIdea: CossetteCountry: Canada
|Element||Placement/Location||Start Date||End Date||Number of airings / placements||Country / Region|
|TV Spot||Broadcast TV||03/10/2022||30/12/2022||1||CANADA|
Relevance for Creative Strategy
In 2016, Toronto's Hospital for Sick Children, or SickKids as it's affectionately known, was named the #1 pediatric hospital in the world.
However, this national treasure is housed in a failing building. Clinical spaces are cramped and inefficient. State-of-the-art modern equipment is too big to fit through door frames, so...