Shwapno and UCB: Project AgroBanking

United Commercial Bank (UCB), a banking brand, used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.

Campaign details

Brand: UCash & Shwapno Agency: Grey Bangladesh Country: Bangladesh

Objectives

United Commercial Bank Ltd. (UCB), one of the largest banks in Bangladesh, had mostly been focused on corporate banking. Therefore the bank had created a perception of being a traditional bank, lacking innovative services and an attitude that is disc