Schweppes: The Dress For Respect.

Schweppes, the carbonated beverage brand, increased sales in Brazil by opening a conversation about sexual harassment in nightclubs.

Campaign details

Advertiser: Coca-ColaBrand: SchweppesAgency: Ogilvy São PauloCountry: Brazil

Objectives

Schweppes, a brand that has nightclub as its main point of sales and men as its primary essential target, needed to launch its new global positioning...

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