Sanlam Financial Services: The One Rand Man: Connecting South Africans with their money, one rand at a time

This case study describes how Sanlam Financial Services, one of the largest financial services groups in South Africa, successfully created awareness around the importance of saving with the help of a video.

Sanlam Financial Services: The One Rand Man: Connecting South Africans with their money, one rand at a time

Agency: King James Group Cape Town

Brand: Sanlam Financial ServicesAdvertiser: SanlamCountry: South Africa

Objectives

Business Objectives:

To position...

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