Sandy Hook Promise: Evan

Sandy Hook Promise, a non-profit organisation, increased average sign-ups by launching a misdirecting film that caught US viewers by surprise when it gets interrupted by an active shooter.

Advertiser: Sandy Hook PromiseBrand: Sandy Hook PromiseAgency: BBDO New YorkCountry: United States

Objectives

In 2016, the American public reached a dangerous stalemate in the conversation about gun violence.

The partisan environment, made worse by the presidential...