Sandy Hook Promise: Evan

Sandy Hook Promise, a non-profit organisation, increased average sign-ups by launching a misdirecting film that caught US viewers by surprise when it gets interrupted by an active shooter.

Advertiser: Sandy Hook Promise Brand: Sandy Hook Promise Agency: BBDO New York Country: United States

Objectives

In 2016, the American public reached a dangerous stalemate in the conversation about gun violence.

The partisan environment, made worse by the pres

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