Samsung Electronics Austria: Power Sleep

This case study details a campaign by Samsung in Austria that attempted to create brand love through the 'Launching People' project that demonstrated its purpose: that tech can lead to great things in the hands of people.

Samsung Electronics Austria: Power Sleep

CHEIL Germany

Objectives

The 3 main objectives of the campaign:

  1. Awareness
  2. Image Improvement
  3. Animation for Download (of the Power Sleep App)

There were no commercial goals tied to the campaign, the App was free of charge. Samsung Power Sleep was part of the international brand and CSR initiative "Launching People". Samsung believes that when technology meets people, amazing things happen. With this initiative Samsung aims to help people all over the world discover new opportunities and realize their ideas, dreams and potential. Ideas, just like the Power Sleep.

Strategy

In 2013 Samsung delivered the most...

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