Campaign details

Advertiser: Sambito
Brand: Sambito
Agency: Grey London
Country: United Kingdom

Objectives

An audacious campaign aiming to help Ecuador's precious yet threatened environment fight back, by recruiting an army of thousands of senior lawyers and persuading them to give their time and expertise for free.

A jewel of nature, vanishing before the world's eyes

Sitting on the West coast of South America, Ecuador is one of the smallest nations in South America. It's also one of the most biodiverse nations on earth. Covering just 0.2% of the world's land area, it's home to 8% of all known mammal species, and a remarkable 18% of all birds.1 But by the early years of the 21st century, all this precious and irreplaceable natural heritage was disappearing fast, under the onslaught of illegal logging, mining and ranching.