Sambito: Nature Represented

Sambito, a commercial consultancy, got thousands of lawyers to fight court cases for nature by defending trees for free, in order to help protect Ecuador’s threatened environment.

Campaign details

Advertiser: SambitoBrand: SambitoAgency: Grey LondonCountry: United Kingdom

Objectives

An audacious campaign aiming to help Ecuador's precious yet threatened environment fight back, by recruiting an army of thousands of senior lawyers and persuading them to give their time and expertise for free.

A jewel of nature, vanishing before the world's eyes

Sitting on the West coast of South America, Ecuador is one of the smallest nations in South America. It's also one of the most biodiverse nations on earth. Covering just 0.2% of the world's land area, it's home to 8% of...

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