Sakker El Dekkene (Stop The Shop): Lebanon4sale

This case study explains how Sakker El Dekkene (Stop the Shop), a Lebanese NGO, used a stunt to encourage people to report corruption.

Advertiser: Sakker El Dekkene (Stop The Shop)Agency: Leo Burnett BeirutCountry: Lebanon

Objectives

In Lebanon, corruption is the norm and is deeply engraved in our culture. Corruption is a parallel economical system rooted in years and years of unlawful practices that unfortunately became a natural part of society’s daily life.

The UN (2001) corruption assessment report on Lebanon was one of the earliest documents that illustrated the scale of corruption in the Lebanese Institutions and its devastating impact on the economy. It estimated that the Lebanese state squanders over US$1.5 billion per year as a result...

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