Advertiser: Romanian Ornithological Society And Natura 2000
Agency: Jazz Communication
Country: Romania

Objectives

The main objective was to change a barbaric Romanian Hunting Law project that allowed hunters all over the world come and hunt our songbirds and serve them as gourmet dishes. For this to happen, public pressure was needed, so in order to achieve the final objective, we first had to achieve this one: make Romania aware and people revolt against the changes in the Hunting Law project. And we did it: the proud Romanian civil society revolted, pressure was put on politicians, action was taken and the law project eventually changed.

Since the Parliament was refusing to negotiate with the Civil Society, we had to put pressure on the politicians directly to accept negotiations and eventually change the abusive Hunting law project allowing a slaughter among songbirds.

Strategy