Robert Tailor Shop: Anti-corruption suit

This case study looks at a Paraguayan campaign from Robert Tailor's shop to raise awareness of the political reality and the outrageousness of corruption, by positioning the brand as an ally of the people.

Robert Tailor Shop: Anti-corruption suit

Kausa Havas Media Group

Objectives

The main objective of the campaign aimed to raise awareness about the political reality of Paraguay, showing the outrageous acts of corruption that had been constantly happening across the nation, positioning Robert's Tailor Shop as an ally of the pe